E-commerce is the most preferred way of shopping now for billions of people on this planet. In 2021 alone, e-commerce sales were over $870 billion globally, and it's expected to continue growing this way in the coming years.
So, if you have an e-Commerce venture and are wondering how to get your e-commerce website on SERPs, read these tips below to know how to rank your e-commerce website on SERPs.
Tips to Rank E-Commerce Website on SERP
Even a well-devised SEO strategy can take time to bring back results for your business, but it’s important nonetheless that you start now. Here are a few ways in which you can increase your e-commerce website rankings:
Find the best keywords for your niche, including a mix of focus, related, and long-tail keywords. Remember to target those keywords with a high volume of monthly searches but low competition.
Product Page Optimization
The product pages in your e-commerce website are the primary source of conversion. Thus, they should have a flawless user experience, which includes a clean layout with proper categorizations of the pages. Remember to include CTAs, reviews, ratings, and testimonials and help the buyer make a purchasing decision.
Improve Page Load Speed
Page load speed plays a critical part in influencing a prospect to become a consumer. To improve your page load speed, you can limit the visual content or compress images, optimize the site architecture and navigation, remove unnecessary plugins and codes, etc. Ideally, your page load speed should be 3-5 seconds; any more than that, and the visitor is likely to leave.
With mobile searches outnumbering searches from any other device, Google has prioritized sites with better mobile responsiveness for ranking on SERP. Optimizing for mobile responsiveness means making your site adjust to every smartphone screen size, with all the visual elements intact. To make your site mobile-friendly, enhance the readability of your web page while testing your site on various browsers and devices. Compress your images on low bandwidths if they're too large. You can also add mobile-specific features like barcodes and smartphone-optimized URLs.
Analyze your competitor's strategy, like their focus keywords, onsite optimizations, content type, etc., to identify opportunities and threats in your SEO campaigns.